The Cowboys joined the NFL as a 1960 expansion team. The team's national following might best be represented by its NFL record of consecutive games in front of sold-out stadiums. The Cowboys' streak of 160 sold-out regular and post-season games began in 1990, and included 79 straight sellouts at their former home, Texas Stadium, and 81 straight sell-outs on the road. The franchise holds the record for most Super Bowl appearances (8), corresponding to most NFC championships (8). The Cowboys are the only NFL team to record 20 consecutive winning seasons (1966–1985), in which they only missed the playoffs twice (1974 and 1984), an NFL record. It remains one of the longest winning streaks in all of professional sports. As of the 2009 season, the Cowboys have the highest winning percentage of any active NFL franchise (.580).
An article from Forbes Magazine, dated September 2, 2009, lists the Cowboys as the highest valued sports franchise in the history of the United States, and second in the world (behind the United Kingdom's Manchester United), with an estimated value of approximately $1.65 billion, above the Washington Redskins ($1.5 billion) and the New England Patriots ($1.361 billion). They are also the wealthiest team in the NFL, generating almost $269 million in annual revenue.